Marketing is crucial to any business in any industry. It is one of the most effective ways to get your product or service in front of potential customers. However, knowing what works best for your company and which marketing strategies will yield the best results can take time and effort. This article will cover tips for managing a successful marketing campaign and how you can gain insight from these projects.
Create a Calendar and Stick to It
You can’t run a successful marketing campaign without a plan, and that plan should start with a calendar. Create one to organize your content, social media posts, and other marketing activities. The key to creating an effective calendar is to plan for the long term. Rather than thinking about what you have to do today, use your calendar to think about what you will be doing tomorrow, next week, or next month. It’s better not to rush through this planning step—take some time and consider how far ahead you want your campaign strategy to look. While creating this calendar, it's essential to develop your campaign alongside your schedule so you clearly understand how long each deliverable or post will take to develop and when you can get them published.
Find Your Target Audience
The first step in any marketing campaign is to define whom you’re talking to. Does your product or service appeal to Millennials? Are you marketing to stay-at-home moms? Or does your product fit into the health and wellness niche? Understanding what kind of person might be interested in what you offer will help guide the rest of your campaign and make it more effective. In many cases, you may find that your product or service appeals to various customers and lifestyles. This information is all necessary for building and targeting your campaigns effectively.
To find out who your target audience is, look at data from all angles: website analytics, social media analytics, email analytics, marketing analytics, and market research (if applicable). All these sources will give valuable insight into who is buying from you or engaging with content on other platforms—and where they came from initially so that they can be targeted again when new products hit shelves.
Reporting and Analyzing Your Results in Real Time
Once your campaign is set up, you must analyze your results in real-time. This will allow you to make changes on the fly and immediately see how they affect the success of your campaign.
There are many different ways of reporting on and analyzing campaign performance. You can use Adroll’s UTM builder to gain insight into your campaigns. “UTM-based tracking allows you to develop campaign analytics metrics based on visitor behavior on your website.” This easy-to-use tool from AdRoll is critical for understanding how your campaigns are performing and whom you can target with retargeting ads. These tools allow for easy reporting on various aspects of your marketing efforts, including:
- Which ads were clicked? Where did these clicks come from? What was their bounce rate? What was their conversion rate?
- How much revenue did each ad generate? How many people were reached with each ad unit? What was their average order size?
Add Additional Platforms
Your marketing campaign should not be limited to one platform, as this will limit your reach and the number of people who can see your message. For example, if you're running a video campaign on Facebook that features a new product, share it on Twitter as well. The more platforms involved in the effort, the more opportunities there are for someone to engage with your content (and possibly make a purchase). Additionally, the more platforms you use, the more data and insight you can gain from your audience and how they engage with your company online.
In addition to using different types of content across multiple platforms, try using various marketing strategies within each channel. For example: In addition to promoting new products through social media campaigns, run ads with specific calls-to-action that lead directly into shopping carts where customers can place orders from their phones or computers—a tactic known as “click-to-purchase.”
Measure the Effectiveness of Your Campaigns
As a business owner, you want to know that your marketing campaigns are working and giving you the insights you need to make them even better. It can be tempting to throw up your hands in frustration and chalk it off as a loss when things don’t work out as planned. But if you want a marketing strategy that will bring in new customers and keep loyal ones coming back, then measuring its effectiveness is essential.
You can measure how effective your marketing campaign is in two ways: what happens before it starts (pre-campaign) or after it ends (post-campaign). Pre-campaign metrics include the number of leads generated from potential customers, emails sent out about upcoming events and products, or even social media mentions of your brand or products during certain times of the day.
Post-campaign metrics include conversion rates on landing pages where people agreed to give their contact information after viewing an ad online or reading an article online; case studies from satisfied customers who have used one of your services recently; repeat orders for existing clients over time because they've been happy with previous services provided by your company–these are all examples of post-campaign measurement methods used by businesses today. If done correctly with both measurements taken into account, this type of analysis provides insight into why certain ads were successful while others failed.
The most important thing to remember is that you need to be patient when it comes to developing and launching a successful campaign. The best marketing campaigns take time and persistence, so don’t get discouraged if things don’t go perfectly immediately. Start implementing these tips and launch your campaign today.
