Amazon has changed its SEO algorithm for Q2 and Q3 of 2019. Therefore, its high time we discuss these changes and learn how you can improve your position by changing according to these changes. Following we are giving you brief guidelines to stay ahead of your competition.
Inside A9 Algorithm
Amazon focuses on improving sales. The A9 algorithm filters the product provided in search results based on the following factors:
- Performance: Product with reinforced sales history rank higher in Amazon Search Results.
- Relevance: How well your product (with its keywords) matches with the search query of user/customer.
Most customers don’t go beyond 1-3 pages of research. So, you have to track and optimize your keyword ranking to improve product visibility.
Keyword Research
Keywords help to improve your product's exposure in Amazon's search results. Therefore, you have to use as many keywords as you can have related to the buyer. If you don’t add a relevant keyword, you won’t have your product showing up at all.
Customers want to find what they look for swiftly. This means the user wants to be more detailed about what they search right from the start. Long term search queries are called long tail keywords. These are used in more than 70% user searches.
You can use Sonar to pull keywords directly from the real customer by using search terms favored by Amazon’s shoppers. The Sonar integral algorithm only considers Amazon Data. This means the sellers to stop using irrelevant keywords.
Keywords
Sonar tool lets you find the most relevant keywords. You can choose efficient keywords according to search volume. This helps you pick the best of them for your product.
Prioritize Keywords in Product Listing
Keyword placement is important because some keywords are more lucrative than others. Following, we are going to show how you can place your keywords most effectively:
Product Title
This is where you will put the most relevant keywords for your product
Seller Central Backend Search Terms
Insert a couple of keywords right here. Don't use more than 250 bytes of keywords. You need to respect the 250 Bytes Restriction of Amazon SEO Guide.
Product Description with Bullet Points
Anything else that doesn’t make its way into the title or back end keyword should be put here. Just make sure it doesn’t hinder the content and its conversion rate.
Amazon keeps a close eye on shopping behavior. It makes relevant changes to its algorithm. Keywords featured in product title have a mighty weight for ranking. This is followed by Seller Central Back end search terms, bullet points,and product description listing.
Conversion Rate and Click through Rate
High Click through rate and conversion rate for a keyword helps you rank high. Product title, prime shipping,and customer reviews help you to improve both these rates. The conversion rate is evaluated with individual keyword basis. It is done by dividing the number of customers who purchased some customers who visited the listing page.
