Are you thinking of creating a stunning new logo for your business? If so, consider the essential nature of color selection. Colors are powerful elements of design that influence people's moods.
A logo is the single most crucial branding element, so it's well worth the effort of creating a winning design.
Consider Industry-Specific Colors
That means the choosing the right colors is an industry-specific decision. A fast-food company's logo will use different colors than those for an investment bank. On the web, using the proper thematic elements for websites and logos is crucial. Here are a few guidelines for five top industries.
Here are a few expert recommendations for five leading industries.
Entertainment
Experts agree that if you're creating a logo for the entertainment industry, use purple, red and yellow as foundational colors. You may decide to adjust hues or saturation, but these selections will get any logo design off to a fast start.
Fun and vibrant colors that excite people are all possible for this industry. Since their job is to entertain, they're not afraid to have stunning logos that are alive with color.
Food
The food industry always spends a lot of money researching how to sell even more food. Logo design for food companies tends to focus on color schemes that are mainly green and blue.
There are notable exceptions, of course. The decision will also come down to what kind of food brand is it? Are they trendy and fun? It will take a few iterations to bring the design concepts into sharp focus.
Health Care
Blue and white colors are ideal for logos because that color combination represents calm authority. Healthcare companies need to look stable and professional, so any color scheme should reflect those basics. Blue and white logos touch the right notes.
Construction
Earthy colors are an obvious choice for construction company logos. Browns and grays suggest strength and stability and lay the base for stunning designs.
Retail
Vibrancy colors are always popular choices for retail logos. Purple and dark blue are dramatic options. For a lighter appeal, pinks, yellows, and greens lay an ideal foundation. Keep in mind who the specific demographic is for the brand. Try and incorporate a look and scheme that will most appeal to the perfect customer.
Stay in Line with the Style Guide
Logos also belong to the overall branding theme the company employs. If there's a style guide in play, it will limit the colors available. The scheme needs to remain in line with the brand, so that fact will always take precedence. The very last thing to do is create a jarring design that doesn't blend with current styles.
Precise guidelines help designers create ideal logos using the best logo color combinations. Feel free to vary them in any way that makes the most sense for the final design.
Ultimately, you can use whatever colors you want for your logo. There are guidelines, but nobody has to follow specific rules. If you have your mindset on something different, give it a try. Experimenting with drafts is a standard part of the creative process. Sometimes it's the only way to see how an idea will pan out. If it doesn't hit you the right way, discard it and keep moving along.
Get Feedback and Update Accordingly
This process of elimination will result in a final design that's appealing and durable. Feedback from a diverse set of people is a terrific idea during the draft stages. It's easy to make variations these days to give people a wide range of options to consider.
You Can't Go Wrong
Keep in mind; it's hard to go completely wrong with a logo. As long as the image gets across the point of who the company is, it's successful. Like any other artform, people can argue the finer points about whether they enjoy a design or not, but it's subjective. What matters is creating an instantly identifiable mark that separates one company from the next.
Branding is the way to set a reference in the public's mind with your corporation. Design, color, and copywriting all team up to deliver a consistent message that customers understand and appreciate. Your logo is the first foundational piece of the puzzle, and the color selection is a big move. Putting it all together will provide your brand with a way to stand out from the crowd.
