How to Improve Your Google Ad Quality Score

by Sachin

Improving your ad score on Google Adwords is essential for increasing your pay-per-click advertising revenue and maximising your website’s visibility. Increasing ad quality score can also be a great indication that your website is performing well. Without an ad quality score, you might not be aware of some of the factors that are, in fact, negatively affecting your performance rather than help it. Getting your ad score right can also save you time and essentially money which is actually why so many businesses choose to outsource their Google advertising to an expert digital marketing agency. If you are looking to improve your ad score or are entirely new to the world of advertising on Google, then keep on .


The First Step is Making Sure You Know The Factors 

To start with, it’s crucial that you are aware of what different factors influence ad quality score. By simply educating yourself with these factors means you have already taken the first step to improving your ad quality score. Many different factors affect ad quality score. They are: 

  • The relevance of the text in the ad
  • The quality of your landing page 
  • Your past performance 
  • User experience 
  • How relevant your keywords are 

Together, these factors determine your ad quality score. They can also gain an understanding into what you need to do differently to generate more website traffic. 

Research and Refine Your Keyword List 

Before you start using keywords, you need to know how they are performing overall. Keywords are the most important aspect that will affect your ad quality score. There are so many keywords out there which makes all the more important to do research into the ones you want to be using within your ads. However, its not just about single keywords, but the combinations that are used when they are searched for. Conducting keyword research can tell you what the most popular keywords are (that are related to your business), how important they are to users, and whether they are suitable for driving traffic to your website. 

Try to Use Some Negative Keywords

Negative keywords are ones that you include in your ad groups that prevent your ad(s) from displaying where you don’t want it too. It might surprise you that by adding negative keywords will actually, increase your click-through rate. This is because when searchers are clicking on your ad, you don’t want them just to click because it appeared just in case it isn’t what they made a search query for.

Improve The Quality of Your Landing Page 

The quality of your landing part is a lot more important than you might think when it comes to your ad quality score. If the condition of your landing poor is poor, hard to navigate and is confusing to visitors who have clicked on your ads, then your ad quality score will be a lot lowers than you think. In order to improve the quality of your landing page, you need to think about how important it is to your PPC objectives, and what influence it has over your campaign(s) performance. 

Expand Your Ad Text 

Expanded text ads are a feature that allows you to run an ad with longer copy. Surprisingly, using 50% more characters in your copy can help increase your ad quality score. And, one of the best things about expanding your test ads is that it makes it a lot easier to use long-tail keywords. 

Improve Your Ad Score in a Nutshell

Now that you are a little bit more clued up on the important information about what factors influence your ad quality score, you can start working on improving your own. Your ad quality score will help you generate more leads and ultimately, business. Ad quality score also forms part of your market research. You can use it to ensure your website or ad is performing the way you want it to. It will help you to determine what is happening with your ad and what steps you need to make in order to improve it. 

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