You’ve invested thousands of dollars, time, and effort to create a jaw-dropping video—just to post it on YouTube and never do anything with it again?
No way.
Stated by a video production company, leveraging your video content in various ways can not only help with a higher return on investment, but it gives your brand the chance to reach a larger audience through different channels.
Offering content the way your audience wants to listen, read, or engage with it is an effective way to build your marketing strategy.
Here are the four best ways to repurpose your videos and build out your marketing strategy.
Turn Your Video Into a Blog Post
Turning your video into a blog post is a relatively easy feat; you’re transcribing the video and adding different points and commentary to help it make more sense as a free-standing piece of content. Make sure the text makes sense without the context of the video. It should flow nicely and tell a story.
Repurposing your video gives you the chance to provide more detail and provide more value to your audience.
A video in the form of a blog post helps you reach a larger audience. While videos are the popular choice of entertainment and education at the moment, not everyone enjoys watching them. To please the masses, putting your video into text form will help cater to all personal preferences.
Creating a blog post can also help boost the SEO of both your video and your blog post.
Create a Podcast
Almost a quarter of Americans listen to one podcast or more a week, and that percentage is expected to skyrocket.
It’s important to leverage this content to widen the versatility of your content. Repurposing your videos allows your audience to consume your content when they want it—whether on the go in the car, exercising, running errands, or performing any activity that requires them to step back from their device.
In a world of multitasking, offering a podcast is an effective way to reach your target audience.
When you repurpose a video and make it into a podcast, make sure you plan out the talking points beforehand and that your audio quality is top-tier to maintain credibility.
Build Out Your Social Media
54% of social browsers use social media to research products before they buy.
Your company’s social media profiles need to be relevant and appealing to your target audience.
Before blindly buying ads on every social media channel (if you’re not already), conduct market research.
Who is your target audience? If your audience is Millennials, Gen X, or Baby Boomers, it’s in your best interest to be on social media.
eMarketer shows that 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
Among these generations, they are most commonly browsing Facebook and Instagram.
To repurpose your videos on social media, splice them into smaller chunks that make sense on their own.
As a general idea, here are some bonus tips and guidelines for posting videos on select social media channels:
- Stories (one frame) can be 15 seconds
- Reels can be up to 30 seconds
- IG Lives can be up to 4 hours
- Stories (one frame) can be 20 seconds
- Facebook Lives can be up to 8 hours (we don’t recommend going this long, but it is an option)
Keep in mind that the length of videos that social channels allow is not always the same as following best practices. Do your research before implementing a complete social media strategy.
Displaying your work and expertise on social media is an organic way to reach your audience on the channels they’re browsing on.
Other types of videos to post on social media are customer reviews, tutorials, behind-the-scenes videos, and sneak peeks into new products.
You can also use these smaller videos for running social media ads. If your budget allows, running ads is a precise way to get your brand in front of the right audience and help with lead generation.
Roll Out Email Campaigns
Email marketing is one of the most effective marketing tools because of its low cost and high return on investment.
Generally, you can reach hundreds of potential customers for only a couple hundred dollars a month—if that.
Plus, adding videos to your emails is shown to increase your click-through rate.
To call out a video in your email, add a thumbnail view, hyperlink to your video hosting channel, or add a button.
Start Leveraging Video Today
Video is arguably the most popular content there is on the market at the moment.
By using video content and repurposing it in your marketing strategy, you’ll increase brand awareness on social media, build brand loyalty through podcasts, and boost your SEO with blog posts.
Before you begin building your strategy, make sure to plan out your content calendar to avoid getting overwhelmed. Decide which videos can be used for what purpose and what channels are most useful in reaching your target audience.
