A digital marketing plan is necessary to support the company’s growth and digital transformation. Several people find it challenging to determine their first step.
Nowadays, mobile and digital channels are becoming accessible to retain and acquire customers. If you are working without a plan, you will face multiple problems. Your dream of surpassing your competitors will not come true without a digital marketing strategy. If you are unable to determine your action plan, find professionals to solve your problems with the assistance of DesignRush.
Tips to Structure a Plan for Digital Marketing
A cohesive digital strategy can be a foundation for online marketing activities. Your plan should cover all multimedia channels. Here is an easy break down of important marketing activities:
- Plan:
Choose a data-driven tactic to review the effectiveness of digital marketing, set up special KPI dashboards, SMART objectives and customize analytics. These elements are essential for creating a suitable strategy to prioritize the improvements of digital media, data, and technology. With these efforts, you can increase sales and leads.
- Reach:
You have to increase awareness with the use of crucial marketing techniques that will drive more visitors to your website.
- Convert:
Use nurturing, retargeting and optimization for conversion rate to persuade and remind your audience to purchase offline or online. You can get the advantage of face-to-face and phone channels.
- Act:
Encourage communications on social media or websites to generate future leads.
- Engage:
You can increase sales from current customers with personalized communications with social media, email and web marketing.
Pay Attention to Marketing System
Keep it in mind that your website is an essential part of your marketing system. Building an active site can’t have a significant impact on your business without a digital marketing system. You have to manage this system to set and measure goals regularly. For this purpose, it is essential to track traffic, contacts, referrals, and customers.
Check the traffic performance of your website in Google Analytics. Pay attention to “Active Users” to see the number of daily visitors on your site. Traffic itself is not valuable unless you convert visitors. Pay attention to your visitors to attract relevant traffic and track contacts in an email marketing system. Turning acquaintances to clients validates that you can draw the right contract and traffic. This metrics is available in your CRM or accounting system.
Moreover, you have to consider the implementation of NPS (Net Promoter Score) survey to recognize potential customers who can refer new prospects and need extra support. In a strong marketing system, you must see growth across all metrics.
Decide Best Customers and Target Them
A successful business targets only relevant customer. Your marketing system should focus on a specific group of people. Keep it in mind that your services and products must deliver maximum value to your targeted groups. Segmentation may base on demographics, behavior, company-specific information, geography and psychology. You will need growing and large groups with some competitors. Consider the average profitability of every segment.
