Today many Bloggers and Business owners all around the globe are facing many challenges on how to market their businesses and how to reach targeted customers. Nowadays Inbound marketing is becoming a new marketing and sales methodology which has the potential to drive targeted customers to your business.
However, inbound marketing is the combination of content marketing, social media marketing, and SEO, its main objective is to attract the users by providing Quality content.
Inbound marketing has the power of generating huge traffic and leads. In this article, I will make you understand how to attract customers, grow your business through Inbound marketing.
Basic concepts of Inbound Marketing
Here I have mentioned the top 4 basic concepts of Inbound Marketing methodology.
Content Marketing
As we have said before, it is very important to offer valuable content that covers the needs of the user and guide them in their purchase decision. In addition, a good Content Marketing will also help to gain top visibility in the search engines where millions of people are engaged.
Buyer person
The Inbound Marketing strategy always revolves around the Buyer Persona, which is a clear and detailed representation of the ideal client. The buyer person will help us to understand the behavior of the ideal customer. In Inbound Marketing, we should not guess the ideal behavior of the client. Instead, you have to understand thoroughly such that you can make a wise decision in promoting your business.
Segmentation
Segmenting the users based on various categories throughout the purchase process is very important in Inbound marketing. So that the content we have to offer will depend on the profile of the user and the time of the process in which they are.
Analysis
Being a digital strategy, Inbound Marketing allows us to analyze all the actions taken by the users in order to see the results obtained are as expected or not. Analyzing is essential in order to optimize our strategy and improve it according to buyer’s persona.
How does Inbound Marketing work?
Well, now you already know what Inbound Marketing is and the basic concepts involved in it. And now, it’s time to learn how Inbound marketing works.
It is very important to attract the users to the products or services of the company, after being seduced by the quality content that we have offered. The whole Inbound marketing strategy is mainly based on four pillars:
- Attract
- Convert
- Close
- Delight
Attract
The main goal of the inbound marketing is to attract the potential users, those people who are more likely or relevant to our products or services. The most interesting strategies to engage with your targeted users is through the blog, Social Networks, the effective use of keywords or Content Marketing.
Convert
Once visitors are attracted to your website, the next step is to turn them into sales opportunities. Convert the traffic of your website into a database and start performing Content Marketing actions.
Ask your visitors to give their personal information (name and email, for example) you need to offer something in return, such as ebooks, templates or guides. To get this asset, use call to action, forms, or landing pages on your website.
Close
You have already attracted the right visitors and collected their data. Now you have to convert these opportunities into sales. Integrate all the information of your users in a CRM and start using Growth hacking tools and start lead nurturing.
Delight
It is not enough to convert your users into customers, it is also necessary to keep them. The contribution of quality content should also apply to those users who have already purchased your services: You should not forget the users who have purchased your services. Keep sending useful information to your customers and convert them into regular users of your brand. This will make you get recommendations and, therefore, you can acquire new customers.
Correct implementation of an Inbound Marketing strategy is very positive sign for your brand. But in order to implement it correctly, all the actions should be coordinated in a professional way by executing and analyzing the results carefully.
Advantages of Inbound Marketing
You may still be wondering is it really worth investing in an Inbound Marketing strategy. Here we have mentioned the advantages of using Inbound Marketing.
- You will increase the number of visits to your website
- You will increase your number of leads
- It will be easier for you to close the user's circle through lead nurturing
- You can achieve loyalty among your users
- The cost per lead will be much lower
As you can see there are a large number of reasons why Inbound Marketing is worth investing.
Here we have outlined some statistics about Inbound marketing
- The frequency of updating your blog will have an impact on customer acquisition rate. According to HubSpot – 92{e7d47c856744df2248f2195fd30fbdddbceff01679799ef4d661e6a47ab6faaa} of companies who blogged multiple times a day acquired higher customer acquisition rate through their blog.
- The population of blog readers across the globe keeps growing (eMarketer).
- 81{e7d47c856744df2248f2195fd30fbdddbceff01679799ef4d661e6a47ab6faaa} of marketers mentioned that the blog is the best marketing tool. (HubSpot)
- 46{e7d47c856744df2248f2195fd30fbdddbceff01679799ef4d661e6a47ab6faaa} of people read blogs more than once a day.
- More than 40{e7d47c856744df2248f2195fd30fbdddbceff01679799ef4d661e6a47ab6faaa} of US companies use blogs in their marketing strategy. (eMarketer)
- Content marketing industry will be $313 billion worth by 2019 (PQ Media)
- The Countries USA, UK, and Australia remain the top slots in the content marketing industry.
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