WHERE TO INCLUDE YOUR CTAS TO IMPROVE CONVERSION
Discover all the possibilities you have at your disposal to attract more traffic to your landing pages. Find the locations for your CTAs that work best for your target audience. Test, measure and analyze your results to increase the number of leads!
We know practically everything about CTAs. What is a CTA, what is the anatomy of the perfect call to action and the best practices to take into account when creating calls to action?
We know the theory, we apply it, but we do not get the results we expect. Where is the problem? The first thing is to stop for a minute and think, do we really know what is working and what is not? The answer is to measure continuously. It is the best way to determine which CTAs work best for you. Try different texts, different styles, and different locations.
PERFORM A / B TEST TO FIND THE BEST LOCATION FOR YOUR CTAS
It is this last point that we are going to focus on this post. We, after trying different positions, we have seen how the best performance we have achieved in calls to action that are displayed below the main content of a post.
This makes all the sense in the world if CTA is related to the content that comes, what better to hook to a visitor with information of interest that will encourage you to call the action to take you to a related offer.
But there are more alternatives!
Also Read: 3 TIPS TO MEASURE THE EFFECTIVENESS OF ADVERTISING CAMPAIGNS
DIFFERENT POSITIONS FOR YOUR CTAS
Where to locate our CTAs to get the best results? We will present you with various alternatives we recommend you try. There is no clear rule, each user has their own preferences and you have to find out what your target audience is.
CTA FIXED AT THE HEAD
It is about including a call to action that is present at all times on your website, regardless of the page you are viewing. The header is used because it is usually the first thing you see when you visit any web page and it is easy to get the user's attention.
What would CTA make sense in the header? Surely one related to the service you're offering. For example, if you devote yourself to Digital Marketing, good CTA would be announcing next year you will be offering.
CTA IN THE SIDEBAR
The sidebar of your website is quite prone to include the CTA. The user is accustomed to meeting them there and not become something intrusive that could be offensive.
As with fixed call to action in the header, it would be a good place to be a generic CTA on the theme of your website. But you can also try dynamic CTAs that vary depending on the main content of the page.
CTA IN POPUP
Surely everyone on more than one occasion has encountered something like this.
Usually, it becomes visible when you access the page or when you are going out of it.This alternative is, without doubt, the most intrusive of all. The user does not expect and in many cases can become annoying.
It is therefore important to consider every detail. For example:
- What it offers. If it is related to the content that the user sees.
- When it appears. Whether or not it appears without taking into account the time the user has spent on the page.
- The appearance of the popup.
Everything counts when it comes to obtaining the expected results.
CTA ON YOUR HOME PAGE
Possibly your home page is the most visited on your web. Seize it! Nurtures your home contents: information of what you do, the last entries of your blog and why not to add a call or action button. Get more visibility to everything you do. And without being intrusive.
CTA AT THE END OF THE CONTENT
As discussed earlier, this is the best alternative that has worked for many. Place CTAs at the end of each content associated with a related offer.
CTA in THANK you pages
It is one of the places where they have served us better. Thank you for giving us information about what content is appealing to our users.
If a user subscribes to your newsletter or weekly content is downloaded, you know that they are interested in what you are offering. Take advantage of that interest or need to place the call to action to other related content.
CTA IN YOUR NEWSLETTER
Also, take advantage of the newsletters as a point of contact with your users. Include a call to action on them, they will make them more complete and allow you to get leads on another channel.
Know the interests of your users, so you can segment to everyone a CTA as needed.
CTA IN YOUR SOCIAL NETWORKS
Knowing that social messages have a very short life, have you tried the publications posted with a call to action? This is an easy way to make sure your social profile visitors see your CTA.
One option is to take advantage of the very button that includes Facebook at the top of the company page. Design a header image that highlights that CTA and improves the conversion rate.
Another interesting recommendation is to use the Twitter Cards (if they are fixed, better yet).Other channels also you can try and take advantage of them.
These are the alternatives that I tried and I encourage you to experiment it. It is not about choosing one and discarding others first. I encourage you to try and stay with all in order to get better results.
Also Read: HOW TO DESIGN AN EFFECTIVE CONTENT MARKETING STRATEGY FOR BUSINESSES
