Running a business online can be a daunting undertaking. In fact, reaching out to your prospects is one of your marketing team's top challenges. Nowadays, email inboxes are full, and fewer people want to speak over the phone. This is where mass text messaging comes in.
Mass texting apps are channels that let you disseminate a large number of text messages via Short Message Service (SMS). Due to modern innovations, mass texting has become a new tool for marketing communication.
If you’re hearing about this app for the first time, read on to learn everything about a mass text app, including ways on how it can be beneficial to your business.
What is a Mass Text App?
More than anything else, it's essential to know and understand what a mass text app is. Primarily, a mass text app refers to a mobile-based software application that's used to send bulk text messages to a wide range of contacts. The software is the vehicle used by businesses and other organizations to reach a large number of people with a single text message.
With a mass text app from a reliable provider, business owners like you can take advantage of an excellent way to communicate not just with your team but also with your customers.
Mass Text App: Features and Qualities
If you decide to use text messages as part of your marketing efforts, then you must be able to find the right mass text app for your business needs. To help you get started, below are some of the best features you should look for in a mass text app:
1. Reliable Technical Support
At some point, you'll need excellent support from your mass text app provider. If your app provider is functional and responsive, your business will be able to deliver the marketing campaigns efficiently. Moreover, this will allow you to take advantage of every profit-generating opportunity to grow your business.
To avoid problems, be sure to choose an app that comes with excellent customer and technical support. Your mass text app provider should be accommodating, accessible, and quick to respond. This is to make sure you can contact them in case your app experiences breakdowns and other technical issues.
2. Convenience
Another essential feature of a great mass text app should be convenience and adaptability. When you deal with a complicated software, there’s a high possibility that you’ll make more mistakes along the way. This is the reason why text messaging can be useful for marketing strategies.
Primarily, text messaging is an easy and straightforward communications tool that entrepreneurs can use for their businesses. When you decide to use a mass text app, make sure to choose one that’s convenient and adaptable. Also, the good thing about this app is the fact that its use doesn’t involve complicated processes and procedures.
3. Exceptional Features
Having a powerful set of features for your mass text app can provide your business with a significant advantage in the marketplace. For instance, if the app can deliver top-notch customer service through chat and other platforms, you'll be able to entice and serve your customer base better. And when you achieve all of these, you'll not only maintain existing customers but turn visitors into loyal customers.
In addition, below are some additional features you can consider when choosing an app provider:
- Scheduled Texts – If you don't want to send text messages immediately, a scheduled text feature can be useful for you. Scheduled texts allow you to set a specific time and date for when you send your SMS.
- Link Tracking and Analytics – Of course, you should also determine if your SMS marketing campaigns are working well. Look for a mass text app provider that incorporates link tracking and analytics. That way, you'll know if the app brings substantial value to your business.
- Custom Fields – Typically, text messaging is a personal communications tool. That said, consider an app that includes custom fields where you can write your business name in your messages. By writing the business names, the recipients can easily recognize your brand, making it easy for you to promote your products or services to the market.
The Benefits: Why You Should Use a Mass Text App for Your Business
With billions of people having mobile subscriptions across the globe, using a mass text app for sending bulk text messages can be an ideal option for your marketing efforts.
Here's a list of benefits that your company can get from a mass text app:
1. Fast and Flexible
Because of modern technology, most mass text applications available on the market come with speed and flexibility. Using a fast and flexible app for sending out numerous messages in one click plays an essential role in your marketing communications campaigns.
A mass text app can help your marketing team deliver your company's messages to your target audience in a matter of minutes. The faster your app is, the faster you can respond to a competitor's promotions.
2. Offers Great Customer Relationship Management
Mostly, SMS is convenient and easy to use. People text family and friends each day. In the same way, using a mass text app can help you build a meaningful customer relationship with your customers. By sending messages, you let your customers know that your company cares for them. As a result, you can keep them coming back for more business.
3. Enables Personalization
With a mass text app, text messages can be customized before being delivered to your recipients. They can also be personalized based on several factors, such as your customers' location, buying behaviors, and demographics. However, an exceptional level of personalization in your marketing communications takes so much time and energy.
With a mass text app, your text messages can be sent instantly and without any cost. Here, you don't need to do the personalization one by one for your recipients. The app will make sure that the sending process will no longer be a costly exercise.
4. Convenient
Having a mass text app as a marketing tool can remove all the inconveniences and potential problems that may arise between your company and your customers. Let's admit it; phone calls can be extremely inconvenient and overwhelming.
With mass texting, you can avoid the need to leave messages after the beep or having your messages entirely ignored by your customers and vice versa. The app will also allow you to get through to them in a way that's convenient and fast.
On the other hand, you can partner mass texting with ringless voicemail software to achieve excellent marketing results. Ringless voicemails can be a great way to produce more inbound sales calls for your business. Watch this video to learn how to create a ringless voicemail campaign:
5. Leads to More Success in Spreading the Message
Although emails still work, mass text messaging is something you should consider for your business' marketing campaigns. Thus, if you have an important message that needs to be read by a considerable amount of people, using a mass text app as a channel can be very beneficial. By implementing texting into your communications strategy, you can maximize your business' full potential.
How to Choose a Mass Text App
Now that you're familiar with the essential features a mass text app should have, it's time to be familiar with how you can choose the right one.
To be sure you're using the appropriate app for your bulk text messaging, follow these three simple steps:
1. Select a Mass Text App with the Features You Need
You should use the features mentioned above as your guide when picking the perfect mass text app. In some cases, you may require fewer or more functions. Because of this, you should figure out everything you can do with the app you're going to choose. That way, you can make a proper decision.
2. Gain Insight from Third-Party Reviews about the App
Another way to choose the mass text app that will work best for you is by checking some third-party reviews. If the app doesn't work properly, customers will always have something to say about it. So perform a quick research now and visit some websites for positive (and negative) reviews. Doing so will allow you to decide whether to get a particular mass text app or not.
3. Take Advantage of the Free Trial
After choosing a mass text app with the right features and positive reviews, the next step you should do is to give it a try and figure out if it's the right one for your business needs. Watch out for hidden in-app purchases and apps that ask for your credit card details before starting.
Businesses and Organizations that Benefit from a Mass Text App
By now, you already know some of the advantages of using a mass text app in your business. Several businesses and organizations utilize mass text messaging to reach their customers.
Below are some of the categories of industries that can use a mass text app for effective marketing communications:
1. Real Estate
Real estate companies can use bulk text messages to generate more leads and improve sales follow-ups. These companies can reach out to a large number of interested clients by sending mass text messages containing some information about your real estate offers.
2. Hotels and Resorts
These industries can utilize the app to send out mass text messages concerning promos, extended stays, and many more. This can be a good marketing tool as it has the ability to get through to a wide array of customers to promote the business.
3. Schools
With a mass text app, communications between schools, students, and parents can be streamlined. A text message delivered to a large number of contacts will make it easy for schools to disseminate announcements and alerts. That way, students, parents, and guardians will be updated to whatever activities the school will be having. Also, schools can also use the mass text app for sending assignments or project instructions to students.
4. Restaurants
People in the food service industry can use a mass text app to inform customers about weekly or monthly specials and send out coupons. That way, it’s easy for the restaurants to promote their food services to a wide range of customers.
5. Gyms and Fitness Centers
Mass texting allows gyms and fitness centers to increase engagement with their members and make the most out of seasonal campaigns. By using a mass text app, it’ll be easy for these establishments to inform their prospects and loyal customers about what services, promo discounts, and other packages they offer to the public.
Conclusion
All in all, a mass text app is a convenient and efficient present-day communication platform for businesses and organizations that want to grow. It's also a useful tool that lets business owners easily engage with customers and improve a company's brand and services. Now that you’ve learned everything about mass text apps, you can consider this option so that your business can reach its full potential.
