The gambling industry is becoming giant. As such, companies need alliances. If they do not do this, they will be operating in a bubble, and their companies will face bankruptcy as others lure their customers away from them.
There have been developments in the gambling industry recently, and we will see what these are. These strategic agreements will help you understand the web that the gambling industry has become, and how some companies work with each other to provide players with the best services.
Playtech Signs Deal with Greenwood Racing
Playtech has recently announced that it has an agreement with some subsidiaries of Greenwood Racing. The latter is the operator and owner of Parx Casino in Pennsylvania.
The agreement allows selected Greenwood companies to offer Playtech products or games in their casinos. Greenwood does not just operate in the state of Pennsylvania. They have operations in other states like Michigan, New Jersey, and Indiana.
This agreement commenced when Greenwood launched Playtech’s IMS platform for their online casino programs. The launch included the use of Playtech’s Player Account Management platform.
Betting Coach Works with Game & Media
The CEO of Betting Coach, Domenico Dragone, announced that they had made a strategic alliance with Gaming and Media. The latter is a young player in the marketing industry specific to gaming.
This agreement stipulates that the Betting Coach and Gaming and Media will be sharing exclusive content together. This content will be available to the public but only mostly in Europe, Latin America and the United States.
They will launch this exclusive content on various platforms like websites, newsletters and social media. The materials will let people know of any new developments such as new technologies, online casino games, sports and also interview key executives.
Playtech Signs Agreement with Holland Casino
Playtech is surely increasing its reach as it announced in May that it has a new long-term strategic software and services agreement with Holland Casino. This agreement allows Playtech to expand its reach to regulated markets.
Holland Casino is owned by the government. A land-based casino in the Netherlands, it has 14 casinos spread out in the country. There is a plan to expand its offering to the online community. This expansion aims to cover not just regular gaming products but also sports betting.
Playtech closes this agreement at a good time, considering that the Netherlands is going to launch its online platforms in October 2021. This launch will allow Playtech to license their online games and platforms, which means they will have a share of the revenues.
Microgaming Agrees with Gaming Distribution
Game developer giant Microgaming agreed on a partnership with Blox Limited. The latter is a content provider. The deal allows Microgaming to be available to players in Italy.
The deal was signed through Microgaming’s PNL or Prima Networks Limited. It is basically a distribution deal where Microgaming will provide an initial suite of 50 games to Blox.
Blox is not exclusively working with Microgaming. It is also working with other distributors like Evolution, Pragmatic Play and even Yggdrasil Gaming.
Operators using the Blox platform will be delighted to know that they will be able to offer top Microgaming titles. Examples of these are:
- Lara Croft: Temples and Tombs
- Immortal Romance
- 9 Masks of Fire
Because of this partnership, Blox would be able to enhance its offering. The plan for the initial roll-out is to make an integration between the existing titles. They will do it in the coming months to work with other operators to distribute games on their respective platforms.
Scientific Games Announces an Acquisition
Scientific Games acquired SportsCast, a leader in player engagement since 2013. It specializes in sports betting, and this acquisition will allow SG to build on the capabilities of the sports betting expert. This acquisition includes taking in what is called BetBuilder. It is a product where players build wagers in many markets, particularly in sports, like mobile casino GGBet. This bid is for a single game only, and there is a user interface that creates instant pricing for these bets.
The EVP for sports of SG, Keith O’Loughlin, said that the acquisition would provide SG with the technology they needed to expand their platform. This will also usher in the next wave of global sports expansion for the company. From here, they will use the BetBuilder product to create innovative options for their consumers.
The gaming industry is complex. These strategic alignments and partnerships will allow companies to use the resources of their partners, such as servers and game developers. This is a smart financial move since the company does not have to invest in making its own tools anymore. In strategic partnerships like these, everyone's a winner. Both companies earn money, and players will have more options. If not, players will have better security.
