When experts on the themes search engine marketing (SEM) or search engine optimization talk (SEO), they mean really only the marketing activities in a search engine: Google.

In the West, Google dominates the search engine market , thus the areas SEM and SEO. Despite the huge market share of over 90 percent, there is little, staunch competitors. One of them is Microsoft with Bing.

The search market dominated by Google – it's worth anything, to deal with Microsoft's search engine?

There are always good reasons, but they are not equally relevant for everyone. In our daily lives there are mostly advertisers who have plumbed to Google the border in search volume in the profitable to be advertised areas. Since Bing is a good and reliable way again with the value of 10 percent growth.

How similar or different are to Bing Ads and Google AdWords?

There are both subtle but also – depending on the strategy – significant differences in the targeting options in both systems as well as the information that the respective provider has about the user. Google has since undoubtedly ahead, but if we think of targeting at Bing based on information from LinkedIn profiles in the future to open up here, if appropriate, a completely different data and targeting quality.

What about with the target audience, so the search engine users – there are differences? 

Whether the user of a search engine differ in aspects such as demographics or purchasing power, plus there are several findings. From our own experience, I say that the Bing visitors is potentially “business-heavy”.

What are the CPC prices on Bing compared to Google?

The clicks are actually usually cheaper at Bing or the positions at the same commandments better. but who dreams of 10-cent clicks for Money keywords in the financial sector, can be equal to wake up: What is competitive high of Google, is not to have at Bing for free. If I have to call a number, I would say “around 20 percent” – but that's like all averages in individual cases only unhelpful or accurate.

That is, with Bing and Google the keywords are attractive fought like hard?

Yes, in principle, already. Even the additional display spaces change little, which can be filled at Bing potentially even more. There are simply more like Google ads contender as advertising space, and so the competition determines the cost per click. Local differences and providers can here – provide marked increases the required bids – just like Google.

Does it make a budget – to put sense only to Bing Ads – for example for start-ups?

If it is essential for the success of that one comes as close to 100 percent coverage of relevant search queries, then this may be so. Although it is against probably the start-up culture, only to try the grocer before embarking on the mall, but to test the profitable Bewerbbarkeit a concept, for example, Bing may perhaps really be better platform. The music plays but remains on Google and also because small budgets are used sensibly – this is a good deal of our daily business.

Topic operation and user experience.

By the requirement to keep campaigns portable, so the Bing Getting started is as simple as possible, both systems are very similar in operation, nomenclature, structure and so on. Felt the formula here is: “Bing Ads = AdWords minus six months.” So there are a few non-circular edge over Google, but who copes with AdWords, Bing also will get a grip.

Bing, for example, fixed in Windows 10 integrated – yet people prefer to search with Google. What makes Microsoft wrong?

Integration is a fine thing, but that habits are rarely replaced. Who in the past in the browser of their choice – which often means just Chrome or Firefox – has sought, will do the same today.

Bing Ads in a few years might still make it big and be able to compete with Google?

Bing will not beat Google. For this purpose, the projection on the field of search, we are talking about here, much too large. Therefore, this is also true for the advertising business as we know it now. The question is rather how long we are still looking for the way we are used to in recent years. And when I say “we” replace with “future users,” the shape of the search input and output is probably the results do not have much to do with the one we know. Whether there then an old or maybe more of a whole new player is ahead, I dare not even guessing.

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