Making a good first impression is key to success. According to internet marketing specialists, people’s decision about staying or not on the webpage takes around 50 milliseconds.
If most visitors on your site come, take a look, and then go elsewhere, it means that your bounce rate is too high, and the first impression is terrible.
Even if your content is excellent, the potential of your page is not fully utilized. You have to make sure that visitors want to stick around for long so that they can see how great your services are. If you’re curious about how to do it, check over here.
There’s a lot of factors that may scare away visitors. One of the most annoying issues for them are long waits. If your page is loading for too long, you can be sure that it’ll make a bad impression. It should be your priority to make the webpage as smooth and fast as possible. Increasing its performance also increases customer satisfaction.
Another frustrating thing that makes visitors hate your website is pop-ups. There’s nothing worse than adverts that are launching right after you enter the site. Or, well, there is – auto-playing multimedia. What do you want to do when you hear annoying videos that you didn’t want to turn on? Of course, you want to close it. Get rid of features like that, or else your page will perform poorly.
The clarity of the page is very important too. A cluttered page stuffed with content is not as attractive as a simple, crystal clear, and plain webpage. Remember that “beauty lies in simplicity.”
No matter how good content your page contains, without a proper appearance, it will never bring you as many customers as it could have if it was optimized.