NetBase Leverages Social Media Tools for Meaningful Customer Insights

by Sachin

Marketers must contend with a plethora of information in the digital space. Understanding public perception of a product is a great challenge. Developing strategies that leverages both the information available and delivers useful insights is what professionals need today. Cutting edge social media tools are becoming invaluable for these endeavors.

Employing Next Generation Social Media Solutions

The tools used by professionals who leverage social media and public perception depend heavily on artificial intelligence (AI). While having a deep understand of AI is not essential to benefit from social media tools, knowing the difference between AI and machine learning (ML) can be helpful.

ML refers to the more complex learning capabilities of the broad spectrum of AI technologies. AI is usually referenced by developers who wish to discuss interfaces for their technology. The true benefits of AI social media tools (like those provided by NetBase) are reliant upon deep machine learning. ML applications that can aid deeply complex functions provide the type of customer insights that maximizes the abundance of data populating today’s Internet.

Improved Tools for Dynamic SM Leveraging

NetBase provides the highest industry standard solutions for the diverse spectrum of social media tools. The company covers a wide range of services from supporting organizational goals, public relations, market research, product innovation, and customer service. Some of the specific ways in which NetBase can benefit an organization are outlined below:

  • improve overall brand health
  • more efficient customer acquisition
  • help target the best use of innovation
  • support new product launches
  • targeted influencer marketing
  • maximize customer care resources
  • real-time crisis management

Each of these aspects can bring immediate benefit to a company. By effectively combining social media tools for every objective, organizations can elevate their operations across the board. NetBase provides the solutions and support staff needed in today’s market. It frees up companies to focus on what they do best.

More Meaningful Customer Insights

The importance of deeply meaningful customer insights cannot be overstated. Fully targeting business campaigns becomes more challenging as the Internet grows. There are many tools available to marketers. The best solution for one company will often not work for another. In fact, a solution that contributed to last year’s profits may be ineffective today. This is why AI-based tools are important. By leveraging deep ML, SM tools can adapt with the times and consistently find the best options available.

For meaningful customer insights, AI is proving invaluable. Consider how consumer minds change. Often times, learning new ideas or experience new events will impact choices. This is why SM tools that are capable of learning are so important. It is what deep ML is all about. And, unlike many conventional marketing tools, professionals do not need to start over when planning new campaigns. AI interfaces can adapt to make business more efficient while deep ML grows alongside customers. Together, they represent a full service solution for the years ahead.


How companies perceive their customers is often the deciding factor of the success of a business. Today, the amount of available information can overwhelm an organization even before it gets the chance to accurately assess their customers’ behavior. Social media tools need to be both effective and practical. The best solutions will help monitor existing content, as well as, provide the means for targeted listening of the most relevant information for customer insights that are useful for business applications. The key is to best match customers to products.

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