When talking about pictures networks, the name of options is often forgotten. The content platform is not only a source of inspiration, but also purchase motivator. What content formats there are, as you generate so traffic and when a channel is useful for you, we will tell you in this article.
That information on the Internet can not only effectively disseminated through text, shows next Instagram and Pinterest. The network has evolved since its inception in 2010 to a relevant network that used properly in addition to known platforms such as Facebook and Twitter can provide much referral traffic.
What to look at your options profile
On Pinterest, each user has a profile where he can share his interests in an individual arrangement of the world. It is possible to upload own images and attached to its own virtual wall or add images from other users of your own collection.
The charm of a social network is granted options by giving a commenting function, and a Like-button and follow. These icons can also incorporate on its own website company.
Divided into many different categories, special topics can be controlled specifically in the application. Here you can find everything from fashion, food, practical tips for everyday life to landscapes. Videos are also available on the platform, but the focus is on the pictures.
Pinterest for cosmotic and photography products
By combining the capabilities of a social network with which the content creation may be the right way to approach a female Pinterest audience. Above all, beauty products and fashion, as well as useful tips in everyday life come with the users well and help them products or campaigns, as well as a better understanding of the company itself.
This ensures that images with a much greater emotional play as texts, Pinterest is mainly for brand-name companies, online stores, tourism and lifestyle products – interesting – from fashion to architecture. Such companies should Pinterest necessarily include in their communications canon.
According to a US study from 2014, up to 47 percent of purchase decisions for cosmetic products, or 23 percent for design or photography products are made by Pinterest.
Pinterest can be a new opportunity to create new paths to an interesting target group and improve the company’s image. but of course it depends on the particular industry, the extent to which a profile on the portal could be worth as can be illustrated tends to be worse, for example, insurance companies, as a beauty and thus may fail the desired increase traffic products.
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