The struggle of every startup is how to market their business so they can have an edge against their competitors. If you’re facing the same problem, there’s a way for you to promote your business and that’s through search engine optimization or SEO. Do your research first and visit sites that can guide you on SEO.
Once you’ve had a grasp on things, here are some tips for you:
1. Do Your Research
If you don’t know it yet, keywords are important for SEO. You need to know which keywords viewers use to find whatever they’re looking for online. Find keywords that are relevant to your brand and have high search volume. Be specific. Don’t pick general words like organic soap or all natural soap. Instead, choose papaya skin whitening soap. If you have a location-based shop then it helps to add your location at the end of the keyword.
Aside from searching for the keywords that you’re going to use, find out which ones your competitors are using as well. There are free tools that you can use to find out what keywords they’re using to rank. You can use that information to your advantage by going for the same keywords or finding a better one for your business.
2. Fix Your Website
The website is the portfolio of your startup so it’s important that it’s compliant to updated SEO standards so that customers and web crawlers will index your website highly. When creating your website make sure that it has the following qualities:
- Easy To Navigate
Search engine crawlers go through your website so make sure your site is organized and easy to navigate. Create a logical sitemap with categories for different products, services, articles, and other stuff you want to include in your site.
Make sure that your website has a Hypertext Transfer Protocol Secure or HTTPS It encrypts the data transferred between the user and the browser which can help earn the trust of your site visitors. If they trust you, then there’s a high chance that they could turn into customers.
Search engines rank mobile-responsive websites higher on search engine results pages or SERPs. A website is mobile-friendly if it can adapt to different screen sizes and has a fast loading speed.
- No Errors
Website errors can negatively affect your SEO score, so if you find any, make sure to fix them right away. Examples of errors you might find include:
- Duplicate content
- Redirecting pages
- Broken images
- Lost pages
- Missing headers
3. Create High-Quality Blog
In your keyword research, you’ll find lots of extra keywords that you may not be able to use for your home and products pages. So, use them for your blogs instead. When you write the blogs, make sure that you use different keywords for each article. Here are some tips when writing your blog posts:
- Create informational, compelling, and useful articles for visitors. If the article doesn’t present new information, the reader won’t bother reading all of it and may leave the site altogether without browsing other pages anymore. If this happens, it would hurt your website’s bounce rate or measurement of visit duration.
- Write evergreen content that’s useful year-round and doesn’t need regular updates.
- Make sure your content is original, and you didn’t copy from other sites because you could get flagged for plagiarized content.
You can use your blog to create internal linking within your site. For example, you wrote an article about the benefits of organic ingredients. Link some of the products on your site from the article which will redirect the reader to a page where they can buy the product they’re reading about. However, use those links sparingly since search engines will penalize you if you place too many internal links in one page
4. Build Your Backlink Profile
An organic way to build your backlink profile is to create high-quality and useful content. If people read your content and they think that it’s informative, they might use it for references when they write their blogs.
Another way is for you to guest post on other people’s blogs. Guest posting is when you contribute an article on a blog site that’s on the same niche as you. In your article, you include a link that will take the reader to your website. When you’re considering guest posting, here are some things to remember:
- Only choose sites that are on the same niche as you.
- Find out whether they accept guest posts.
- See if they have any guidelines for the article submissions. If they don’t, you can browse through the articles that are already there and study how they are written.
- Write about a unique topic so your article won’t get lost on the many similar articles that are probably on there.
Getting loyal customers can be a little difficult for startups. It’s because your company isn’t as well-recognized as your competitors yet. But if you follow the SEO digital marketing tips above, you may stand a chance. Getting ahead on SERPs might be your best strategy to attract more customers to your website.