When people think of digital marketing it’s not unusual for everyone has their own take. This is because there can be many different avenues a company can explore in relation to digital marketing, as each company will need to ensure that it’s using a strategy that suits its goals.
However, according to Summon Digital who are based in London, it’s always worthwhile of the digital marketing industry as well as the options available when it comes to creating a marketing strategy that works. The following is an overview of some of the more common digital marketing examples, as well as some that a business may not have considered in the past.
Search Engine Optimisation
The reason why SEO is so popular as a form of digital marketing is because it’s integral to the running of a website as it tells potential customers the website exists. It’s also great when it comes to digital marketing as it allows a business to make use of search terms and deliver rich content that helps bring in new customers.
Anyone considering an online business needs to ensure that SEO is at the forefront of its digital marketing endeavours.
In some instance, content marketing can be put in the same camp as SEO, but content marketing is about more than making use of keywords, it’s about offering content to users that can offer some benefit.
There’s no harm in promoting the product or service in the process but ensuring that content can offer some value to the customer can make it one of the most powerful forms of digital marketing.
Another popular form of digital marketing is affiliate marketing, and this can be attributed to the opportunities it can offer those who are in a position of promoting the service or product of a brand for a cut off the profit.
Affiliate marketing allows those with valuable to make a return on products or services by promoting them via social media, blogs and videos.
Of course, there have to be some rules in place to ensure that the product or service is being promoted in the right way but allowing overs to promote the service on your behalf can be a beneficial form of marketing looking for some assistance during their start-up phase.
Although the rules have changed in relation to native marketing, it can still be an important aspect of digital marketing for some businesses.
Native marketing is items such as sponsored content and press releases. Those hosting promoting content now must be transparent with their audience, but it is still an ideal outlet for touching base with potential customers.
For example, many bloggers may cover a product on its website, whereas those offering media in the form of video and podcasts will announce the service or product to its followers in its own unique way.
Given all the modern iterations of digital marketing, it would be forgiven for thinking that email marketing no longer has a place, but it continues to be a viable form of digital marketing today. Businesses now have access to more data than ever, and this allows for more tailored emails to be forwarded to the customer, as well as the frequency there sent.
For example, some may use email marketing to those looking for discounts on products and services, whereas others may use email marketing to let those that make seasonal purchases what products are available.
Social Media Marketing
The use of social media can be just as important as a website, especially given how many people use different social media platforms. For example, those that offer products that are visually appealing can advertise their goods with a direct product link on Instagram, whereas those looking to build an email subscription list can use Facebook in conjunction with a landing page to build up a contact list.
The form of social media marketing used to depend on the business model and the goals of the business, but it’s important to monitor results and make the necessary changes, especially when paying to display ads on social media.
Given the prominence of smartphones in the 21st century, it should come as no surprise that smartphone marketing has become its own segment in the world of digital marketing. Although the more obvious forms of smartphone marketing such as SMS remain viable, smartphone marketing is also available in other iterations.
A prime example is the use of Android and iOS apps that can help users carry several tasks, such as make an enquiry and locate information about their account. It also allows businesses to make use of the relationship and offer information that could be beneficial to the customer.
Viral marketing isn’t something that will be a good fit for every business, but it can still offer benefits for those looking for a different take on digital marketing. Essentially, a viral video must be present online as much as possible, examples being websites, social media channels and video-hosting platforms such as YouTube.
Despite the many benefits of viral marketing, it can be difficult to employ so those considering viral marketing for the first time may want to enlist the services of a professional to ensure the campaign gains traction.
Digital marketing can be a broad term that covers a lot of aspects of digital marketing. There will be instances when some forms of digital marketing will overlap with another, but it’s important to ensure that the elements put in place are the ones that are best suited to the goal of the marketing strategy.