Author: Sachin

What should I do after launching my Google Adwords campaign? After launching any Google Adwords campaign, the first 48 hours are very important. Mainly there will be two objectives that we intend to achieve: Make sure that our campaigns work correctly. Communicate our vision of the campaigns to our external or internal client. We will review several elements, to make sure that our campaigns work correctly:  Impressions and clicks At this time it is key to know how the ads are appearing and performing. The easiest way to do this is that after a few hours or 24 hours from the…

The Link Building is one of the foundations of web positioning or SEO, which seeks to increase the authority of a page as much as possible by generating links to it. The algorithms of most search engines such as Google or Bing are based on SEO factors on-site and SEO off-site, the latter based on the relevance of a website, whose main indicator are the links that point or backlinks. There are other factors, such as the anchor text of the link, if the link is followed or not. It is important to keep in mind that good content is often linked in a natural way,…

Competitor Analysis is one of the most used technique in SEO and Digital marketing. It is one of the cheapest and easiest ways to grow your business or brand in different areas. By Knowing your competitor’s techniques and strategies it will be very easy for you to build new tactics and strategies which can help your brand. Many Marketers prefer competitor analysis to capture latest trends and changes in this competitive work market. The big problem with all this is: how to analyze the competitor more effectively without losing yourself. How to analyze the competitor without getting lost Analyzing the competitor is basically…

Can you Really make money with a blog? How much?  Many people ask me Can you Really make money with a blog. If I say yes, Dollar symbol would appear in the eyes of people who ask me. Yes, you can make money with a blog. The next question that occurs to many people is how much, and the answer is more complicated. In fact, it depends on various Niches and the skill set of that blogger. How much money can earn with a blog? You have just created a blog about a topic that you are passionate about and you are thinking that…

3 easy steps to get a backlink from Wikipedia With a Domain Authority 100 Wikipedia is one of the most appreciated website by search engines. In the world of SEO, it is not surprising that links from the Wikipedia have become so sought even though it is Nofollow. In the web, I’ve seen many people willing to pay for links on the Wikipedia. But, why to pay for it when anyone can edit a Wikipedia article? Well, it is not easy to sneak a link in Wikipedia. This site has an army of volunteers or reviewers who are there to remove any suspicious changes. Difficult, but…

CPA Marketing? Best online Business model for startups The CPA or Cost per Action is an online business model, where the advertiser pays for each action completed by the visitor. Advertisers pay you when a visitor give their E-mail, Mobile Number, opts for a free trial, or provides relevant information related to their campaign. Cost per Action is one of the most popular methods to make money online through your website, blogs, or newsletters. This is a bit different from the Adsense program where one gets a commission when a visitor clicks on an ad. The CPA requires specific action. As you can discover more…

Image source blue2purple.comThe marketing automation refers to those technologies designed for organizations and, their marketing staff to plan, coordinate, manage and measure their marketing campaigns through various automation tools. Perceptions and Realities of marketing automation: Marketing automation helps to drive marketing strategies more effectively, it also automates repetitive tasks and eliminates the underlying human error. The marketing automation helps to streamline and improve the measurement of advertising campaigns. It increases the potential and effectiveness of the campaign by reaching the exact targeted audience. It helps in increasing the impact of the marketing efforts in sales, by generating more leads and bringing the customers to…

HOW TO INCREASE THE CTR OF YOUR SEARCH RESULTS The obsession to appear on the first page of Google has no limit, but what about the number of people who click on your search results? The easy way to see if the CTR of a search result is correct (or expected) is to go to Google Search Console> Search traffic> Search analytics In the CTR column, you can easily see what your site’s CTR is for a given search term. If you choose the option of “pages”, you will see the CTR of each page of your website. There are many elements that influence the…

Growth hacking is a process of rapid experimentation across different marketing channels and product development to identify the most efficient ways to grow a business. Growth Hacking is more of thinking and mindset than a set of techniques and tools. Image credits fotolia.com Top Growth Hacking tools you must know Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to the growth of the business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business The growth hacking will play a vital role in almost all areas of…

THE TERMS YOU SHOULD KNOW IN DIGITAL MARKETING There are terms in Digital Marketing that we need to understand and get to know. If you still do not know what the Lead Nurturing or the operation of a Landing Page is, this is your post. Many times in Content Marketing we do not know for sure which of our strategies may be appropriate. THE ONLINE MARKETING TERMS NEEDED A / B TEST Many times in Content Marketing we do not know for sure which of our strategies may be appropriate. So we use the A / B test to launch two different…