Marketing

Do you want an advertising platform that is both incredibly effective and allows you to choose your advertising budget? If so, welcome to Google Ads.  Google Ads is so effective…

To be precise, the most successful marketers have one thing in common. They know how to gain an edge over their competitors. If you are an aspiring entrepreneur, it is…

No matter where your business stands right now, to increase profit, you need to increase your website traffic. A website is the backbone of a business. And to improve your…

Naturally, each generation has its own defining traits that have characterised their habits. This is also true of their shopping patterns. From Baby Boomers to Gen Z – how does…

One of the core business-building activities is marketing. A cornerstone of marketing, if done correctly, personalized marketing can build a loyal and valuable customer base for your business.    One-on-one…

When people think of digital marketing it’s not unusual for everyone has their own take. This is because there can be many different avenues a company can explore in relation…

How to begin selling on Amazon? That is the very common question that is always heard from someone who wants to enter the world of Amazon selling. Well, on this…

Business owners who want to optimize their visibility and marketing strategy should always look for ways to stand out in their industry. Regardless of what digital platform you have, one…

Marketing emails can be an effective method of building relationships with your customers and should be an integral part of your inbound marketing strategy. An effective plan will help you…

Instagram is currently testing the ‘hiding of likes’ users give posts, leading marketing strategists across the globe to wonder how this will affect their strategy. Instagram recently posted an announcement,…