Marketing

Naturally, each generation has its own defining traits that have characterised their habits. This is also true of their shopping patterns. From Baby Boomers to Gen Z – how does…

One of the core business-building activities is marketing. A cornerstone of marketing, if done correctly, personalized marketing can build a loyal and valuable customer base for your business.    One-on-one…

When people think of digital marketing it’s not unusual for everyone has their own take. This is because there can be many different avenues a company can explore in relation…

How to begin selling on Amazon? That is the very common question that is always heard from someone who wants to enter the world of Amazon selling. Well, on this…

Business owners who want to optimize their visibility and marketing strategy should always look for ways to stand out in their industry. Regardless of what digital platform you have, one…

Marketing emails can be an effective method of building relationships with your customers and should be an integral part of your inbound marketing strategy. An effective plan will help you…

Instagram is currently testing the ‘hiding of likes’ users give posts, leading marketing strategists across the globe to wonder how this will affect their strategy. Instagram recently posted an announcement,…

Everyone Benefits from Online Reputation Management with Status Labs If you have a digital presence, you’ve probably heard of online reputation management or have some basic knowledge about the topic.…

Polus.media has conducted a very interesting research recently. According to it, when companies launch their social media campaigns they forget or deliberately ignore such place as Linkedin. You make a…

Small businesses are often worried that $20- 30 is not enough for advertising and prefer do nothing at all. However, it is absolutely wrong as some tricks are absolutely cheap,…